She's Insured

She’s Insured

She’s Insured is a Beyond Insurance brand that works on the premise that women are a lower risk than men, especially in motor insurance. By offering a small discount and other benefits that “rewards” female customers it will drive improved leads and lower CPA’s than the rest of the insurance market.

Client work undertaken

  • Brand Positioning
  • Digital Channels & Distribution Concepts
  • Online Marketing Strategy
  • Key Recommendations & Implementation Report

See also: Beyond Insurance

Timeline

  • 2013