Beyond Cover

BeyondCover

BeyondCover is a Beyond Insurance brand aligned with Cause Related Marketing (CRM) – which is the use of social and environmental efforts to build a brand and increase profits. It’s essentially the cooperative efforts of a ‘for profit’ business and a non-profit organization for mutual benefit.

Whenever a person takes out a BeyondCover insurance policy a donation is made to the consumers selected charity at no cost to consumer.

Client work undertaken

  • Brand Positioning
  • Digital Channels & Distribution Concepts
  • Online Marketing Strategy
  • Key Recommendations & Implementation Report

See also: Beyond Insurance

Timeline

  • 2013