Beyond Insurance

Beyond Insurance

Beyond Insurance takes a non-traditional approach to insurance marketing. They create and launch websites/brands that target specific consumers with a user friendly interface and offers that provide a reason to buy that is quite distinct from the cost of insurance cover.

Their multiple brand approach (also called “house of brands”) aims to optimize online customer acquisition and includes: BeyondCover, Flywise, She’s Insured and Insurely.

Client work undertaken

  • Brand Positioning
  • Digital Channels & Distribution Concepts
  • Online Marketing Strategy
  • Key Recommendations & Implementation Report

Timeline

  • 2013